Richard Scott

Who is Richard Scott?
I set my own rules; thanks to my mother. I’m very disciplined; thanks to my father. I believe in Health, Wealth and Family. If you’re healthy, in the modern day, you can work to be wealthy. When your wealthy, you can look after your family.

I am a TICK-THE-BOX-OFF kinda guy. You know: Get a job, work hard, quit, start your own company, make a million, retire before you are 40, get married to that one girl, have kids, learn a new language, learn to play a musical instrument, build your own house, read lots of books, give back to others, teach you kids to be free and entrepreneurs, do an extreme event, love your life, work hard again, play hard, fill your fridge with only the best food, start a beer brand, always be fit enough to outrun your kids on the beach, never stop adding to the list because even for me at 47, the list grows all the time.

Tell us about your cycling or adventuring achievements?
Well, cycling changed my life, as did many of the things on my List. But cycling made me fit and feel great. I lost a drunken bet to complete in the Cape Epic. I also lost 27kg from 110kg to 83kg. I did the Cape Epic and it cost me a lot of money and time. It was a bitter sweet moment in my life. Sweet because I had ticked the box for “Do an extreme event”, but bitter because it was very selfish of me to spend so much time on this goal away from my family and business. So, the secret is to find a way to generate revenue while do your selfish/extreme goal. That will allow you to convince your wife and business partners, and your sub-conscious.

What are your favourite things to do on the bike?

Be alone, train and think of nothing.

Where is the most exciting place you’ve ridden your bike?
Table Mountain, Cape Town South Africa. Titlus Mountain Switzerland, English country lanes.

What is your goal in life, cycling or otherwise?
My first goal is to wake up and make my wife and kids a cup of tea in the morning. My other goals are listed above.

Who are your sporting heroes?
I’m so engrossed in the world of art that I have never thought about this question before. I was never a team player or a successful sportsman for that matter. I’m a bit of a loner.

Tell us how you know Spokes of Bagshot?
I met James when he was in Reading. I was training for my 2nd ABSA Cape Epic. I travel a lot to the UK, as Pangbourne is our second home. I needed to keep up my training while abroad and decided to shop around. I popped into James’ shop one day in my Nissan GTR, way back when, and we hit it off. The next time I popped in in my Lamborghini Performante. The guys thought I was a rock star. I was, but I was also part of a Supercar club in London. I still am. I believe in living life to the fullest and I invest my time and money into people I connect with. James saw through the fancy cars and we connected. James shared that same vision and passion and goals as I do. James and I just clicked and when I click with someone that’s it, were connected. So I put my money down and invested in James and soon after he put his money down and invested in my art. Now were partners, and when you partner, you grow. You grow with one another, exposing yourself to each other’s markets.

What does being a Spokes ambassador mean to you?
James has that gift. You know what I’m talking about; if James chose me to represent his brand then it’s a great honour to be connected with James and Spokes. Spokes is my family away from home in South Africa.

If you had one piece of advice for someone new to cycling what would it be?
Set yourself a goal. It’s the only way to persevere in cycling, in business and in life.


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