Liv were founded in 2008, when Bonnie, who is now the Chairperson of Giant Global, realized how under-represented women’s cycling was in the industry and wanted to do something radical.

Liv bikes are truly developed by women, for women. They are designed, manufactured, styled, marketed and tested by females.

By buying a Liv, you ensure that you get something that fits right, looks right and feels right.

Women are different to men! Typically, females are longer in the leg and shorter in the torso, so most need a bike that’s a bit shorter in reach with narrower bars for less broad shoulders and of course, a different saddle!

The range is comprehensive and inclusive and is designed to give a genuine mirror range to the Giant equivalents.